PepsiCo partnered with our team to create an immersive booth experience for the NACS Convenience Store Show. The goal was to design an engaging environment that celebrated PepsiCo’s portfolio of brands while showcasing their innovation in retail and digital experiences.

As part of the concept development team, I contributed to the overall creative direction for “Pepcity,” the largest and most interactive zone within the booth. I led the design of all digital assets across three connected experiences, ensuring visual cohesion and a dynamic flow between physical and digital touchpoints.

The “Pepcity” experience became the centerpiece of the booth and was voted Best in Show in the Interactive Experience category. The installation successfully captured PepsiCo’s energetic brand spirit while demonstrating how thoughtful design and storytelling can turn a trade show booth into a destination.