This well-known regional sub sandwich chain partnered with our team to refresh their video marketing and bring new energy to their evergreen campaigns. The goal was to evolve their familiar brand voice without losing the charm and authenticity that had made them a local favorite.

I collaborated with the creative team on concept development and digital asset design, ensuring that the updated visuals and messaging aligned with the client’s brand personality. I also provided art direction on set during video production, helping translate the creative vision into engaging, cohesive visuals across platforms.

The campaign delivered a fresh take on a familiar brand, balancing humor, appetite appeal, and brand consistency to reconnect with loyal customers and reach new audiences across digital channels.